Old Orchard Juices “Everyday Balance” Rebrand

As a designer at Cull Group, I led a complete refresh of Old Orchard Brands’ “Healthy Balance” product line, repositioning it as “Everyday Balance.” The work included redesigning the brand’s logo and establishing a more classic, cohesive visual system for shelf impact and consistency across SKUs.

I designed and versioned packaging across eleven flavors—cranberry, apple cranberry, cranberry grape, strawberry watermelon, mango tangerine, white grape peach, white grape strawberry, pomegranate blueberry acai, apple, lemonade, and strawberry lemonade—ensuring each variant felt distinct while remaining unified under a single system. To support rollout and stakeholder review, I also created realistic product mockups of each bottled design to visualize the refreshed line in-market.